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The Biggest Marketing Challenge for Start-ups

Start-ups typically have constrained resources—money and people. On top of it, they often have little, if any, awareness and few consumers. Breaking through the start-up stage to become a viable firm requires extra vigilance. To better understand marketing from a smaller-sized firm perspective, I’m publishing a…

Learn the Ins and Outs of Video Marketing with These Expert Tips

YouTube is one of the most powerful platforms you can use to share your message with customers online. Whether you’re already on YouTube and looking to improve your strategy or are just interested in learning about video content in general, here are some tips from members…

A boost for the real estate sector

The change The Union Budget has enhanced its focus on real estate, particularly in the affordable housing segment. To stimulate demand in the residential market, the Centre has announced additional deduction in income tax of ₹1.5 lakh for interest paid on housing loans for affordable housing properties…

20 of the best food tours around the world

Market moment … Taste Porto’s tour takes in the city’s Mercado do Bolhão Photograph: PR EUROPE Porto Taste Porto’s tours are rooted in fundamental beliefs about the gastronomic scene in Portugal’s second city. First, Portuenses like to keep things simple: so, no fusion experiments. Second, it’s…

Real estate market set for a comeback: 5 promising stocks from the sector

The Nifty Realty Index has substantially underperformed the Nifty 50 Index over the past one, two and five years. The difference in their point-to-point returns (Nifty Realty Index minus Nifty 50 Index) stood at -11.9%, -20.9% and -48.8% respectively in the past one, two and five years. However, recent numbers…

The 21st Century Affluent Woman and Her Marketing Needs

Surveys from the 1970s show that married women in more than 80% of affluent households had nominal or no involvement in investment decisions. Fast forward to 2017, and more than 80% of married affluent women make financial decisions jointly with their spouses. Of those with just…