Tag: To

IBM CMO: How To Drive Marketing & Innovation Via Customer Review Sites

If you’ve ever left a review for a neighborhood restaurant on Yelp, you’ve influenced a local business’s marketing. That’s exactly the same strategy that IBM is now using to drive multi-million-dollar software and IoT sales. Apparently the same approach scales from a $10 hamburger to a…

PE investment in real estate rises 19% to Rs 39,182 cr: C&W

Private equity investment in the real estate sector rose 19 per cent to Rs 39,182 crore during the first nine months of this calendar year as foreign investors continued to acquire commercial complexes, property consultant Cushman & Wakefield said. Private equity (PE) investment in the corresponding…

Cars to buy before they die

Come April 1, 2020, India will jump straight from Bharat Stage 4 emission norms to the stricter Bharat Stage 6 standards, and with that, we will see the phasing out of a lot of cars currently on sale. The move to BS6 is an incredibly costly…

12 Tactics To Ramp Up Your Holiday Marketing During The Fall Season

Most commercial enterprises consider October the official start of the holiday season. Both Halloween and Christmas offer great opportunities for businesses to start the wheels of industry turning on their marketing endeavors. Digital marketing especially should already be in the pipeline from early to mid-fall. The…

A New Approach To Marketing Strategy

The way marketing strategy is created is changing. So is the way it works, how it’s executed, and what’s expected. For insights on how the role of marketing strategy is evolving, I asked Brian Gregg, a senior partner in McKinsey’s San Francisco office, to share a few…