Tag: What’s

What’s In A Digital Marketing Strategy?

Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more digital. We all know and see the digital shift. But I still get asked what exactly…

What’s plaguing the Indian film industry?

Earlier this month, the Indian arm of the $52.5-billion Walt Disney Company announced it was giving up on the Indian film business. “Given the challenges with the current economic model for investing in the local film industry, we intend to shift the focus of our film…

What’s in a name, Ganesha has 108!

Many of Ganesha’s names are used in the chanting of the sahasranam or the thousand-names chant. 1. Akhurath: One who has mouse as his charioteer 2. Alampata: Ever eternal lord 3. Amit: Incomparable lord 4. Anantachidrupamayam: Infinite and consciousness personified 5. Avaneesh: Lord of the whole…

Volkswagen Ameo VS Vento: What’s Different?

To design a head-turning sedan, all the while maintaining its under four metre length, is next to impossible. Just because Indians usually prefer sedans and the sub-4m cars attract fewer taxes  — combining the two seems the best way out. What seems to have happened is…