We like to say that marketing has changed for the digital age, but the reality is we’ve barely tinkered at the core, while placing incremental additions on the edges. Our industry is rooted firmly in the assumptions, the limitations and the processes of an era of…
Indian marketing professionals are getting tech savvy in order to tailor-make ads and campaigns. And, this has given rise to the demand for digital marketers across verticals. In an interview with Business Insider, Mayank Kumar, Founder & MD of upGrad told how digital literacy is becoming…
Growth often comes from product innovation. And yet, too often we see innovation that happens in vacuum – where new products are developed without any significant input from marketing or external customer insight. This can be especially common when it comes to tech companies. Some ignore…
There are enough and more conferences, articles, books and whatnot, that expound the importance of marketing to existing customer base over acquiring new ones. It is about 8 times more profitable. One can easily extend this idea to say telecom: why should Airtel acquire customers for…
Today, BuzzFeed News posted a reminder of exactly how enormous and inescapable Amazon is. In a single list, reporter Leticia Miranda went through all of Amazon’s various subsidiaries and sub-brands, many of which you probably haven’t heard of. The usual suspects are all there — Mechanical Turk, Twitch, Audible…
Honest question: When was the last time you saw anyone over 55 in a decent ad? The world of oldsvertising is a hellscape full of reverse mortgages, erectile dysfunction pills, and bathtubs that won’t kill you. If you took your entire view of the human race…
nvestments in real assets, whether on the equity side or the debt side, offer seemingly endless options for fixed income. If you can build it or finance it, you can invest in it. One easy-to-understand way to attain real estate participation for clients is through real…
Every time I log into Facebook, I’m hit with a barrage of ads telling me that if I just buy this or that course teaching me how to master digital sales funnels, demand generation, YouTube advertising, or whatever-fill-in-the-blank-marketing method happens to be the latest trend, I…
“What the heck are these?” my husband asked, pulling a piece of clothing from the laundry hamper to toss into the washing machine. “Did you cut up a pair of my jeans?” In his hands was something I swore I’d never, ever wear. Something that as…
Yamimoto said the regulation will be good for marketers in the long run. Sources: Getty Images Despite the weeks of hype leading up to last week’s deadline to comply with the European Union’s General Data Protection Regulation, a recent report from SAP found that a fair number of…