Tag: ‘Why

Why does Amazon have so many clothing brands?

Today, BuzzFeed News posted a reminder of exactly how enormous and inescapable Amazon is. In a single list, reporter Leticia Miranda went through all of Amazon’s various subsidiaries and sub-brands, many of which you probably haven’t heard of. The usual suspects are all there — Mechanical Turk, Twitch, Audible…

Why marketing to seniors is so terrible

Honest question: When was the last time you saw anyone over 55 in a decent ad? The world of oldsvertising is a hellscape full of reverse mortgages, erectile dysfunction pills, and bathtubs that won’t kill you. If you took your entire view of the human race…

Screw the rules: Why I gave up on ‘flattering’ clothing

“What the heck are these?” my husband asked, pulling a piece of clothing from the laundry hamper to toss into the washing machine. “Did you cut up a pair of my jeans?” In his hands was something I swore I’d never, ever wear. Something that as…

Why Agile Marketing Isn’t Working For You

Shutterstock Agile has arrived from software development and IT and is now flooding the world of marketing. Although many people think the agile method is all about speed, it is really about creating different processes within the company. The main reasons for going agile include increased productivity…

Why the Modest Clothing Industry Is Only Getting More Mainstream

or designer Lisa Vogl, the decision to launch the Verona Collection, an apparel brand for Muslim women and other modest dressers, was simple. “Muslim women are vibrant and edgy, and many women want their fashion sense to reflect that,” Vogl, herself Muslim, told Racked. For far too long,…

Why the new Hyundai Tucson is bound for greatness in India

Okay. Greatness might be a little overstated here, but given the unique position (and proposition) the new Hyundai Tucson finds itself in, in the Indian car market, it is bound to be a sales success. But, before we dig deeper, here’s a little brief about the…