Every time I log into Facebook, I’m hit with a barrage of ads telling me that if I just buy this or that course teaching me how to master digital sales funnels, demand generation, YouTube advertising, or whatever-fill-in-the-blank-marketing method happens to be the latest trend, I…
Screw the rules: Why I gave up on ‘flattering’ clothing
“What the heck are these?” my husband asked, pulling a piece of clothing from the laundry hamper to toss into the washing machine. “Did you cut up a pair of my jeans?” In his hands was something I swore I’d never, ever wear. Something that as…
SAP’s Digital Marketing Chief on Why Some Marketers Were Unprepared for GDPR
Yamimoto said the regulation will be good for marketers in the long run. Sources: Getty Images Despite the weeks of hype leading up to last week’s deadline to comply with the European Union’s General Data Protection Regulation, a recent report from SAP found that a fair number of…
Why Agile Marketing Isn’t Working For You
Shutterstock Agile has arrived from software development and IT and is now flooding the world of marketing. Although many people think the agile method is all about speed, it is really about creating different processes within the company. The main reasons for going agile include increased productivity…
Why the Modest Clothing Industry Is Only Getting More Mainstream
or designer Lisa Vogl, the decision to launch the Verona Collection, an apparel brand for Muslim women and other modest dressers, was simple. “Muslim women are vibrant and edgy, and many women want their fashion sense to reflect that,” Vogl, herself Muslim, told Racked. For far too long,…
Here’s why Cuba is the perfect destination for a quiet, lazy vacation
Despite a succession of sweeping changes in recent years – rapprochement with the US, Fidel Castro’s death – the rhythm of life on the island remains as languid as ever. In Old Havana, locals still watch life go by from the balconies of their dilapidated colonial…
Why the new Hyundai Tucson is bound for greatness in India
Okay. Greatness might be a little overstated here, but given the unique position (and proposition) the new Hyundai Tucson finds itself in, in the Indian car market, it is bound to be a sales success. But, before we dig deeper, here’s a little brief about the…
Britain bans Apple Watch during Cabinet meetings: You won’t believe why!
New Delhi: In what could be termed as a bizarre move, Britain has reportedly banned its ministers from wearing Apple Watch during Cabinet meetings. Why? Fear of Russian hackers, says report. Earlier, as Prime Minister of Britain, David Cameron had banned mobile phones during Cabinet meetings…
Slow Jio 4G speed: Here’s a method to increase Jio speed but why bother
When Reliance Jio first appeared with its Preview Offer, it promised to be the fastest among all internet providers. As it offered free internet, free voice calls, free messages, it was not surprising that customers stood in queues to get hold of one Jio SIM. Reliance…
Why Bihar will not see a Dalit upsurge like Gujarat
In July, when the national media was gazing at the Dalit upsurge in Gujarat’s Una, another episode occurred in a north Bihar village, Babu tola-Matthiya, in Muzaffarpur district’s Paroo area. Two Dalit youth allegedly attempted to steal a Bhumihar’s motorcycle. The Dalits were thrashed and urinated…