How To Use Facebook Marketing To Rapidly Scale Your Business


Facebook is arguably the world’s most powerful marketing platform. Within two years, it has helped me build and run numerous multimillion-dollar businesses from scratch. It has unique benefits that few other marketing or advertising platforms can offer: advanced targeting and user-friendly dashboards. Plus, you can start with a daily budget as low as $10-$20.

Below are my three best strategies for a massive ROI, based on millions of dollars in Facebook ad spend across my own businesses and for multiple agency clients.

Here’s how to get started:

Promote Your Content To Add Value And Increase Brand Equity

All of the most successful businesses online have a strong brand equity and add value to people’s lives. Rather than just trying to sell, sell, sell, you should instead first focus on building your brand and adding continuous free value to your customers and fans. Once you make this your primary focus, the sales will come. Interestingly, if you do a great job, your customers will actually sell, sell, sell for you.

Using Facebook ads allows you to effortlessly, cheaply, quickly and easily show your content to your fans on a daily basis. There are lots of ways to do this, like boosting videos, informative posts and blog posts from your website, broadcasting Facebook Lives, etc.

Decide on a strategy based on what content form you enjoy and can sustain, combined with what your fans and customers enjoy. Then, focus on providing one piece of value daily and set aside a small budget — even if it’s just $5-$10 per day — to boost some of this content to your fans or potential new customers. With Facebook ads, it’s the great content that people love, not sales ads. Great content gets high relevance scores and, therefore, only costs a couple of cents per view, watch or click.

Capture Hundreds Of Leads Per Day

Email marketing is still one of the most powerful ways to reach customers and make sales. Fortunately, Facebook ads allow you to efficiently capture highly relevant leads and email addresses every day at a very low cost. We’ve grown email lists by over 150,000 in just one year, getting highly specific U.S.-based emails for between $0.50 and $1 per lead, with some days growing our list by over 1,000 per day.