For a long time, demographic information (such as age, gender and location) was the only way companies could segment their customer base. Today that is no longer the case. The wealth of consumer data now available means brands can layer attitudinal and behavioral insights on top…
A recent trend in online marketing is the use of different forms of video content. Videos are a powerful tool for B2B businesses to promote their brands in an engaging and entertaining way. If you intend to attract more traffic and increase conversions, then this content…
Australia has yet to ban car air-conditioning refrigerant and greenhouse gas HFC-134a. Photograph: Dave Hunt/AAP Australia is at risk of becoming a dumping ground for cars pre-charged with a greenhouse gas 1,400 times more potent than carbon dioxide, industry groups warn. The culprit is refrigerant used…
As we approach 2020, I asked seven tech CEOs to identify the top marketing trends. Below are their insights. D2C companies will abandon email as their primary customer communication channel. Leore Avidar, co-founder and CEO, Lob “In 2020, direct-to-consumer (D2C) companies will see email unsubscribe rates grow toward…
Was RBI maintaining the status quo on rates entirely unprecedented in light of the rising inflation? Could there be some countercyclical measures on the anvil? With regards to RBI’s decision, we were a little surprised. We do note that inflation has moved up due to food…
The first revolution of Internet, in 1995, involved connecting personal computers across the globe onto one giant web and make information available at the click of a button. The second revolution, around 2010, saw the emergence of social networks and enabled the human race to become one large family with…
Today I have some great resources to help you gain more knowledge that will help you become more successful with your marketing strategy. Learning something new about a specific topic will help provide more opportunities for your brand online. You can gain new skills that can…
Honda Cars India has reported a 50.34 per cent decline in domestic sales to 6,459 units in November 2019. In comparison, the carmaker had sold 13,006 units in November 2018. The domestic sales of Honda Cars India fell 29.44 per cent to 10,010 units in October 2019,…
While GST is pushing consolidation in other sectors, it is happening faster in the real estate sector because of the implementation of another landmark reform, RERA. Organised players benefit naturally because GST and RERA make it difficult for smaller players to do regulatory arbitrage. While RERA is fully implemented in Maharashtra, it…
The Zurich Airport International AG, on November 29, was selected as the concessionaire for developing the greenfield Jewar airport in the NCR region. Jewar Airport or the Noida International Greenfield Airport, will come up in 5,000 hectare area when fully constructed and is estimated to cost…