Thanks to the efforts of an American woman with Mexican roots, the city of Valladolid, Yucatán, has a museum exclusively dedicated to the traditional clothing of the entire country, the Museo de Ropa Étnica de México (the Ethnic Clothing Museum of Mexico, or Murem). The museum…
The “cool factor” of being an entrepreneur is at an all-time high. Everyone seems to want to be a successful entrepreneur. Among many paths, starting and running a digital marketing agency seems to be popular. Many people feel that since they went viral on Instagram, they…
Entrepreneur has been breaking down the top 500 franchises in America since 1979. Our rankings take into consideration five pillars, which are, in no particular order: costs/fees, size/growth, franchise support, brand strength and financial strength/stability. Every year, the competition grows tougher and tougher as new businesses create compelling cases and…
The FMCG sector offers the best pay for marketers, according to the 2020 Marketing Week Career and Salary Survey. The analysis of pay across 24 different sectors found that FMCG is on average the best paid sector for marketing, with a mean salary of £63,916. It…
Thumb, knee and now shoulder- It seems that Shikhar Dhawan’s ordeal with injuries is not ending soon enough. The southpaw suffered a shoulder injury while fielding during the series decider between India and Australia in Bengaluru. It all happened when the southpaw in an attempt to…
Students in a studio on the University of Minnesota’s St. Paul campus sat at long tables on a recent afternoon, pushing fabric through buzzing sewing machines as piles of colorful clothing grew beside them. In this technical apparel design course, they make clothes. Lots of clothes.…
Marketing strategies and techniques change constantly. With all the advice and warnings to follow—some of it contradictory—entrepreneurs can quickly get confused as to what works, and what should be avoided. This can lead to entrepreneurs, especially those first starting out, making some crucial marketing mistakes. To help…
I’ve been a marketing executive for over two decades now, long enough to know that, no matter what innovations promise to upend the consumer experience, certain truths endure: Brands still matter (arguably now more than ever); big budgets don’t guarantee big buzz; and people buy stories,…
Indian marketing professionals are getting tech savvy in order to tailor-make ads and campaigns. And, this has given rise to the demand for digital marketers across verticals. In an interview with Business Insider, Mayank Kumar, Founder & MD of upGrad told how digital literacy is becoming…
In marketing, a new year means new opportunities to reach customers, adjust strategy and meet goals. We asked industry leaders to share what they expect to see in the year ahead. From trust and transparency to data and social, here’s what they said about trends to…