If you’ve ever left a review for a neighborhood restaurant on Yelp, you’ve influenced a local business’s marketing. That’s exactly the same strategy that IBM is now using to drive multi-million-dollar software and IoT sales. Apparently the same approach scales from a $10 hamburger to a…
MUMBAI: The Indian unit of Netflix Inc, the world’s largest online video streaming company, grew more than 700% during 2018-19, helped by expanding local content and marketing blitzkrieg that helped bring subscribers. Netflix India reported revenues of Rs. 466.7 crore for FY19 with a net profit…
Growth often comes from product innovation. And yet, too often we see innovation that happens in vacuum – where new products are developed without any significant input from marketing or external customer insight. This can be especially common when it comes to tech companies. Some ignore…
In the week marking the 30th anniversary of the fall of the Berlin Wall, bilateral ties between the US and Germany on Thursday could not have been a starker contrast to the cooperation of 30 years ago. But despite the plethora of disputes that have led to increasingly…
Nirmala Sitharaman and Sebi chairman Ajay Tyagi ring a bell to conclude the silver jubilee celebrations of the NSE in Mumbai on Tuesday(PTI photo) AddThis Sharing Buttons The government is likely to offer incentives to the real estate sector and is engaged in discussions with the…
Businesses and their marketing agencies have a responsibility for the material they put out. To this end, they must ensure what they produce is on par with what the company expects and its core values and message. This includes making sure there are no glaring errors…
Dilution of provisions by RERA has left many ongoingprojects out of the ambit of the authority. REPRESENTATIVE image Real estate in the country was known for its notoriety prior to the real estate regulator coming into force. The situation in the real estate market remains as grim…
Chris Lees, pictured with his father, Bob, who bought the company in the early 1990s. Photograph: Charlotte Graham/Guzelian Bentley Motors has lost a long-running high court trademark battle with a small, family-owned business, which could mean the luxury carmaker has to destroy all of its branded…
Private equity investment in the real estate sector rose 19 per cent to Rs 39,182 crore during the first nine months of this calendar year as foreign investors continued to acquire commercial complexes, property consultant Cushman & Wakefield said. Private equity (PE) investment in the corresponding…
The Star Tours – The Adventures Continue attraction at various Disney parks will be getting an update concurrent with the December 20 release of “Star Wars: The Rise of Skywalker.” New characters and new locations will be added to the cinematic ride, including a chapter set on the ocean…