There are enough and more conferences, articles, books and whatnot, that expound the importance of marketing to existing customer base over acquiring new ones. It is about 8 times more profitable. One can easily extend this idea to say telecom: why should Airtel acquire customers for…
New Delhi: From a connected car that keeps tabs on your driver through voice command to a miniature version of an airport that runs on next generation 5G technology, telecom equipment manufacturers and service providers are set to showcase a range of 5G applications at the third…
Come April 1, 2020, India will jump straight from Bharat Stage 4 emission norms to the stricter Bharat Stage 6 standards, and with that, we will see the phasing out of a lot of cars currently on sale. The move to BS6 is an incredibly costly…
Piper Jaffray is back with its semiannual survey of teen spending habits, and the results show that teens still can’t get enough of athletic wear. The survey targeted 9,500 teens across the United States, with an average age of 15.8, asking them to pick their favorite…
Most commercial enterprises consider October the official start of the holiday season. Both Halloween and Christmas offer great opportunities for businesses to start the wheels of industry turning on their marketing endeavors. Digital marketing especially should already be in the pipeline from early to mid-fall. The…
With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace. Digital marketing is no exception. With constant updates, new techniques, and changes to algorithms, digital marketers are frequently…
Since 2008, Australian-owned Scenic Luxury Cruises & Tours has been a major player in the deluxe, all-inclusive river cruise market. In 2017, construction began on the line’s first ocean-going ship, the much-anticipated Scenic Eclipse. After many delays and the bankruptcy of the shipyard, the 17,085-gross-ton, 228-guest ship…
No one has done more to bring the royal family into the modern age than Princess Diana. The late royal famously challenged the family’s long-held traditions and was personally responsible for establishing some new norms that hold strong today. For example: Before Diana, it was tradition to…
The way marketing strategy is created is changing. So is the way it works, how it’s executed, and what’s expected. For insights on how the role of marketing strategy is evolving, I asked Brian Gregg, a senior partner in McKinsey’s San Francisco office, to share a few…
Owing to globalisation and rapidly evolving technology, new gadgets are launched in the market every other day. Today, you can charge your mobile phone wirelessly, or speak to a smart home device to automate tasks such as playing music or setting a reminder. However, the more…