IBM CMO: How To Drive Marketing & Innovation Via Customer Review Sites

If you’ve ever left a review for a neighborhood restaurant on Yelp, you’ve influenced a local business’s marketing. That’s exactly the same strategy that IBM is now using to drive multi-million-dollar software and IoT sales. Apparently the same approach scales from a $10 hamburger to a…

Netflix revenue soars 700% on desi content, marketing

MUMBAI: The Indian unit of Netflix Inc, the world’s largest online video streaming company, grew more than 700% during 2018-19, helped by expanding local content and marketing blitzkrieg that helped bring subscribers. Netflix India reported revenues of Rs. 466.7 crore for FY19 with a net profit…

Mike Pompeo tours Germany amid tense relations

In the week marking the 30th anniversary of the fall of the Berlin Wall, bilateral ties between the US and Germany on Thursday could not have been a starker contrast to the cooperation of 30 years ago. But despite the plethora of disputes that have led to increasingly…

Real estate sops in the works

Nirmala Sitharaman and Sebi chairman Ajay Tyagi ring a bell to conclude the silver jubilee celebrations of the NSE in Mumbai on Tuesday(PTI photo) AddThis Sharing Buttons The government is likely to offer incentives to the real estate sector and is engaged in discussions with the…

Clean up the real estate mess on priority

Dilution of provisions by RERA has left many ongoingprojects out of the ambit of the authority. REPRESENTATIVE image Real estate in the country was known for its notoriety prior to the real estate regulator coming into force. The situation in the real estate market remains as grim…

Bentley Motors loses trademark battle over branded clothing

 Chris Lees, pictured with his father, Bob, who bought the company in the early 1990s. Photograph: Charlotte Graham/Guzelian Bentley Motors has lost a long-running high court trademark battle with a small, family-owned business, which could mean the luxury carmaker has to destroy all of its branded…

PE investment in real estate rises 19% to Rs 39,182 cr: C&W

Private equity investment in the real estate sector rose 19 per cent to Rs 39,182 crore during the first nine months of this calendar year as foreign investors continued to acquire commercial complexes, property consultant Cushman & Wakefield said. Private equity (PE) investment in the corresponding…