Cars to buy before they die

Come April 1, 2020, India will jump straight from Bharat Stage 4 emission norms to the stricter Bharat Stage 6 standards, and with that, we will see the phasing out of a lot of cars currently on sale. The move to BS6 is an incredibly costly…

Teens reveal their favorite clothing brands

Piper Jaffray is back with its semiannual survey of teen spending habits, and the results show that teens still can’t get enough of athletic wear. The survey targeted 9,500 teens across the United States, with an average age of 15.8, asking them to pick their favorite…

12 Tactics To Ramp Up Your Holiday Marketing During The Fall Season

Most commercial enterprises consider October the official start of the holiday season. Both Halloween and Christmas offer great opportunities for businesses to start the wheels of industry turning on their marketing endeavors. Digital marketing especially should already be in the pipeline from early to mid-fall. The…

Top Marketing Trends For 2020

With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace. Digital marketing is no exception. With constant updates, new techniques, and changes to algorithms, digital marketers are frequently…

A New Approach To Marketing Strategy

The way marketing strategy is created is changing. So is the way it works, how it’s executed, and what’s expected. For insights on how the role of marketing strategy is evolving, I asked Brian Gregg, a senior partner in McKinsey’s San Francisco office, to share a few…

The Best Smart Tech Gadgets you can Buy in 2019

Owing to globalisation and rapidly evolving technology, new gadgets are launched in the market every other day. Today, you can charge your mobile phone wirelessly, or speak to a smart home device to automate tasks such as playing music or setting a reminder. However, the more…