Marketing Not Working? 4 Fresh Things To Try

There is no business without marketing. And yet, marketing seems to be a consistent challenge for entrepreneurs and businesses across the board. Last year, the State of Inbound reported that 63% of businesses struggle most with generating leads and traffic, and 40% reported challenges in proving the ROI…

What’s In A Digital Marketing Strategy?

Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more digital. We all know and see the digital shift. But I still get asked what exactly…

Real Estate Tycoon Buys Up Oil Assets At Rock Bottom Prices

Sam Zell, the real estate mogul, has acquired oil assets across the United States at ‘fire-sale’ prices, as U.S. drillers sell assets to raise cash which is scarce in the oil patch these days, the billionaire told Bloomberg TV in an interview on Thursday. Zell, founder and chairman…

Top 25 Tours of the 2010s

What’s the best concert you’ve been to since 2010? Take a minute. It’s a big question, one with plenty of right answers and no easy criteria by which to judge them. From pop music’s critical reemergence to reunion tours by bands you never thought you’d see…

IBM CMO: How To Drive Marketing & Innovation Via Customer Review Sites

If you’ve ever left a review for a neighborhood restaurant on Yelp, you’ve influenced a local business’s marketing. That’s exactly the same strategy that IBM is now using to drive multi-million-dollar software and IoT sales. Apparently the same approach scales from a $10 hamburger to a…

Netflix revenue soars 700% on desi content, marketing

MUMBAI: The Indian unit of Netflix Inc, the world’s largest online video streaming company, grew more than 700% during 2018-19, helped by expanding local content and marketing blitzkrieg that helped bring subscribers. Netflix India reported revenues of Rs. 466.7 crore for FY19 with a net profit…

Mike Pompeo tours Germany amid tense relations

In the week marking the 30th anniversary of the fall of the Berlin Wall, bilateral ties between the US and Germany on Thursday could not have been a starker contrast to the cooperation of 30 years ago. But despite the plethora of disputes that have led to increasingly…

Real estate sops in the works

Nirmala Sitharaman and Sebi chairman Ajay Tyagi ring a bell to conclude the silver jubilee celebrations of the NSE in Mumbai on Tuesday(PTI photo) AddThis Sharing Buttons The government is likely to offer incentives to the real estate sector and is engaged in discussions with the…