The Biggest Marketing Challenge for Start-ups

Start-ups typically have constrained resources—money and people. On top of it, they often have little, if any, awareness and few consumers. Breaking through the start-up stage to become a viable firm requires extra vigilance. To better understand marketing from a smaller-sized firm perspective, I’m publishing a…

How to A/B Test Your Marketing Ads For Increased Conversions

Split testing or A/B testing is a popular marketing tactic where businesses will change one or more variable their campaign for some of their users. In other words, consumers are exposed to two advertisements that look similar, except for the variable that was changed. The purpose…

Uber cuts about 400 jobs from its marketing team

Uber is laying off 400 of its 1,200 marketing employees, the company confirmed Monday. Uber said the cuts were designed to create a more centralized structure. Uber shares were down about 1% on Monday. The company said last month that Chief Marketing Officer Rebecca Messina was stepping down amid…

Real estate investments: Commercial segment emerges winner

Despite the turbulence in the residential real estate market in many Indian cities, the investment climate, particularly for institutional investments, has remained robust over the past three years, a report states. Reforms such as the Real Estate (Regulation and Development) Act, the Benami Transactions (Prohibition) Amended…

How to Stimulate Consumer Interest through Content Marketing

Competitive businesses today are terrified by the prospect of exhausting their consumer bases – and this exhaustion has the potential to hit much sooner than what you might anticipate. Relatively modern forms of businesses in the online world make an effort to retain their customers by…

Martech is marketing

For today’s marketer, technology touches everything we do, from the CRMs that house our client data to the design software that powers our most daring creative. In fact, the martech-enabled ways in which we create more personalized and meaningful connections with our customers have moved from…

Clothing you don’t have to wash, explained

It’s been a banner few years for people who hate doing laundry. A slew of brands has arrived promising that you can wear their products for days, weeks, or months straight without ever putting them in the wash. Wool & Prince started the trend in 2013…