Top Marketing Trends For 2020

With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace. Digital marketing is no exception. With constant updates, new techniques, and changes to algorithms, digital marketers are frequently…

A New Approach To Marketing Strategy

The way marketing strategy is created is changing. So is the way it works, how it’s executed, and what’s expected. For insights on how the role of marketing strategy is evolving, I asked Brian Gregg, a senior partner in McKinsey’s San Francisco office, to share a few…

The Best Smart Tech Gadgets you can Buy in 2019

Owing to globalisation and rapidly evolving technology, new gadgets are launched in the market every other day. Today, you can charge your mobile phone wirelessly, or speak to a smart home device to automate tasks such as playing music or setting a reminder. However, the more…

Temperance tours to inclusive packages: a history of Thomas Cook

Thomas Cook in 1850, with advertising posters dating from around 1910. Photograph: Getty Images/Alamy By today’s standards of all-inclusive resorts with free bars and infinity pools, the first Thomas Cook holiday, which whisked customers 12 miles by train from Leicester to a temperance meeting in Loughborough, sounds like…

PE firm Motilal Oswal Real Estate exits Pune project

Motilal Oswal Real Estate or MORE, the real estate private equity arm of Motilal Oswal Group, has exited a project of listed firm Kolte Patil Developers at Rs 105 crore, the company said in a statement. MORE had invested Rs 58 crore equity money in the…

India tour was on our bucket list, says U2

“The first time I travelled to India was when I read Midnight’s Children,” reveals Bono, shedding light on an adventure that was purely literary. “You get the sense it’s a cauldron of ideas, an anarchical and entrepreneurial culture.” U2’s frontman, lyricist and do-gooder-in-chief is perched on a…

Commercial real estate still has many bankable projects

Mumbai: The credit squeeze may be a blessing in disguise for banks. While the real estate sector in general has slumped, commercial realty has been on an upswing, with some projects yielding as high as 9 per cent. Bank lending to commercial real estate projects rose 15 per cent in July compared…